Upgrading “retro” interfaces since 2016

Tobias Sokół

Art Director • Lead Product Designer • Mentor

Mentor • Art Director
Lead Product Designer
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nomad lifestyle •
nomad lifestyle •
nomad lifestyle •
nomad lifestyle •
I can get in touch from a small village in Sri Lanka or a crowded cafe in Italy. What always remains the same is the equal passion for  travel and design .
I was born in Poland and raised in Russia. Having not decided which of two worlds I belong to, I went to open the others. That’s how I became  a digital nomad .
inspiration & passion
injuries
recieved
13
days
traveling
915
countries visited
24
I call myself  a perfectionist , my family believes I have obsessive-compulsive disorder. In any case, I won’t be able to sleep peacefully until every pixel of your product works flawlessly.
My sports gear and a pair of boxing gloves are always packed in my suitcase. Intense  workouts, Muay Thai, surfing and tennis  are the things that never leave my daily routine.
I'm obsessed with my  red Yamaha motorcycle . During my lunch break, I hop on this beast and when I return, my mind is clear and all my negative vibes are blown away by the wind.
product portfolio •
product portfolio •
product portfolio •
product portfolio •
See all projects
Online browser-based gaming service for Rock-Paper-Scissors tournaments that allow audience to watch and engage with their favorite streamers.
Browser-based game service
KNBattle
Leading international interior design studio website redesign, which reflects the brand's philosophy of minimalism, convenience, and functionality.
Interior design studio website
Mossebo
Generate ideal clothing combinations, discover new items that seamlessly blend with your wardrobe, and get predictions on how well a new piece will match your collection.
AI-powered style assistant app
Match AI
project failed
(ask me)
1
projects fulfilled
60+
Online fitness platform with short video workouts on functional and strength fitness, yoga, pilates and more. Works on web, mobile, tablets, and Smart-TVs.
Online fitness platform
GymTeam
Cutting-edge AI helping investors make faster and smarter investment decisions, without the need to hire a whole quant team.
Cryptocurrency platform
Genie AI
work history •
work history •
work history •
work history •
work history •
Kanbanchi is a UK-based agile project management and collaboration app for the  Google Workspace (G Suite) . It helps teams from Netflix, booking.com, eBay, and other 5000+ teams around the world to be more productive with better management of tasks and projects.

— Conducted a variety of user research, including usability testing, A/B testing, as well as a series of interviews and focus group sessions, providing insights into user behavior and product performance. This resulted in data-driven decision-making and a  10% increase in user retention .
at Kanbanchi in Dartford, UK
Senior Product Designer
I was invited as a design expert, mentor, and lecturer to the online bootcamp at Yandex, one of the  top five tech companies in Europe . This is the one of the largest international online schools with over 10,000 successfully employed students.

— Achieved the exceptional privilege of expressing my expertise through the creation of  my own web design course  from scratch. In this role, I served as the author, expert, and speaker of the course, developing the program curriculum and materials for an interactive educational platform.
at Yandex in New York, USA
Mentor & Course Author
Genie is a tier 1 US-based early-stage venture of the  world's leading crypto investing AI , with significant existing IP and the backing of the best venture capital investors in the world (Coinbase, Sierra Ventures, Bain Capital Ventures, etc).

 Played a key role  in the startup's formation, collaborating closely with the founders on a daily basis. Together, we shaped the vision, taking initial ideas and sketches provided by PhDs specialists in computational intelligence and finance and successfully translating these concepts into a large-scale crypto investment system.
at Genie in Silicon Valley, USA
Lead Product Designer
As a pet project in my spare time, I brought together a small team of young, talented designers to help them work on projects that are beyond my personal capacity. This experience has introduced me to a  diverse set of entrepreneurial skills , which I now apply regularly in my role as a product designer.

— Despite the fact that it does not generate much revenue, it remains one of my favourite playgrounds where I can afford to make mistakes, experiment with new ideas, test hypotheses, and  diversify my growth as a design professional .
at Jinx Design Studio in Poland
Art Director & Mentor
GymTeam is the  leading online fitness startup  based in Skolkovo Innovation Center. An interactive platform offers thousands of exercises, warm-ups, cool-downs and special programs for different purposes.

— Led the seamless integration and enhancement of system components. I  established, maintained, and evolved  a comprehensive design system for cross-platform consistency, extending support to various devices, including iPhones, Android devices, iPads, tablets, desktop apps, web and mobile browsers, and smart TVs.
at GymTeam in Belgium
Lead Product Designer
And much more...
Feb 2021 — Jun 2021 (5 mos) • Contract
Mar 2021 — Jul 2022 (1,5 yrs) • Part-time
Aug 2022 — Jan 2025 (2.5 yrs) • Part-time
Jun 2021 — Present • Part-time
Feb 2021 — Jan 2024 (3 yrs) • Full-time
Mentor
Lecturer
User Researcher
Course Author
Art Director
Speaker
Product Designer
design teams I have led and managed
9
web, mobile and TV interfaces designed
40+
startup launches from scratch
5
years of experience in product design
7+
recommendations •
recommendations •
recommendations •
recommendations •
"This wasn't the first time we've collaborated with Tobias on a project that required an excellent design expertise. As always, Tobias showed not only his professional skills, but also initiative, diligence and willingness to invest in the work to the maximum. We were able to achieve high results in a short time delivering a unique and thoughtful design to our customers."
 Founder & CEO at Lucky Hunter, UK 
Tatiana Melnichuk
"Tobias was responsible not only for the visual appearance of the platform and website, but also for the information architecture and logic of the system. He has optimised user journey maps for web and mobile platforms, conducted user researches and actively participated in testing new scenarios. Tobias has proven he can be responsible for the entire product design process."
 Product owner at Salo.fun, Russia 
Mikhail Necheporenko
"As an Art Director, Tobias has great management skills, which has given our team the ability to work independently of each other. He provided high clarity on project objectives, successfully delegated tasks, and ensured that our workloads were well-balanced. He was very inspiring and gave the whole team great motivation to achieve our goals. I would be happy to work with him again."
 Product Designer at Yandex, Russia 
Elena Shtukar
"Tobias is a highly talented product designer, and it was a pleasure working with him. He is an independent thinker that enjoys the creative process and is able to work under pressure in highly demanding work environments. I strongly recommend him, and I am happy to serve as a reference to future clients/employers."
 Co-Founder & CEO at Genie, USA 
Federico Mele
"I highly recommend Tobias as an exceptional Art Director and mentor. I had the pleasure of working with him in Jinx design studio. Tobias's strong management skills allowed our team to work independently, while providing clarity on project objectives and effectively delegating tasks. He inspired and motivated me to become the best version of a product designer :)"
 Product designer at Banksters, Montenegro 
Anastasiya Rubanova
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Some of the many companies touched by my cursor:
be my mentee •
be my mentee •
be my mentee •
be my mentee •
Every month I participate in public lectures, presentations, and talks, while having around 5 mentorship meetings per week. Over the years of mentoring, I have had the opportunity to educate over 130 individuals, guide 5 design teams, and offer consulting services to companies.
Mentoring, coaching
& design audit
— Please provide feedback on my Figma design files.
— Can I make tons of money without any hard work?
— Will you help me build a strong design portfolio?
— Can we identify areas for my professional development?
I’m just starting
— Can we do a mock interview to practice?
— Will you share any tips for a successful presentation?
— Can you complete a design test on my behalf?
— Please take a look at my resume for improvements.
I'm on the hunt
— Am I a territerrible,
talentless, lazyass designer?
— Let’s create a clear plan for achieving my career goals?
— Please identify my strengths and weaknesses as a designer.
— How to cope with self-doubt, fears, and imposter syndrome?
I feel insecure
— Will you help me enhance my visual design skills?
— Can you transfer all your design skills to me overnight?
— Can you set achievable goals and track my progress?
— Could we meet regularly to contribute to my growth?
I’m ready to grow
And any other topics...
links for stalkers •
links for stalkers •
links for stalkers •
links for stalkers •
behance.net/sokol-design
tobias@sokol.design
tobias@sokol.design
Email
linkedin.com/in/sokol-design
linkedin.com/in/sokol-design
LinkedIn
+48 503 469 540 (no calls)‬
+48 503 469 540 (no calls)‬
WhatsApp
Copyright © 2022 — 2023 Tobias Sokół